Who remembers the massive hype surrounding the release of Revenge of the Sith back in 2005?

I was 10 years old back then and I sure remember it. I remember between April to June of 2005, you couldn't go anywhere without seeing Star Wars merchandise in stores. To this day, the hype for Star Wars Episode III: Revenge of the Sith was the biggest I ever saw and it was the most excited I had ever been for a movie. Shows like Entertainment Tonight, Access Hollywood, and Extra did big specials discussing the release of Episode III. Nickelodeon even did a big Nickexclusive behind the scenes look around the release of the film.

It was on every Coca-Cola/Sprite and any other Coca-Cola product cans and bottles the entire summer. So any time you'd see someone drinking a Coke, it'd have like Mace Windu on it or something lol. Episode III toys were being sold at every Burger King in the country. The Coca-Cola deal alone was monstrous, $2 billion alone for that. M&M's even did a big tie for the film, releasing all kinds of different Star Wars M&M's products. The Force Awakens and Rouge One had a lot of cross promotions, but nothing as large as these deals.

MTV even stopped all their other music videos to do a world premiere of the "A Hero Falls" music video. I remember my radio station did the same (kinda weird having a pop station all of the sudden playing orchestral film music). And this is back when MTV actually played music videos.

They've even made movies about the Episode III hype/release (Fanboys and so on). Revenge of the Sith was huge. The world was a different place in 2005, people were expecting like a ... religious experience, and it was a more innocent time too in many ways.

It was actually somewhat jarring that just 3 years earlier, Attack of the Clones was largely usurped by Spider-Man in that hype category.

It's nothing compared to 1999.

Yep. That was much bigger.

By comparison, by ROTS a lot of people were either apprehensive or dismissive of this new release after already having been served up two stink-fests in a row. The somewhat reduced level of hype and marketing seemed to reflect this mood.

I didn't see Episode I again until 2006 and was quickly reminded why. The damn movie even sent Jake Lloyd to the funny farm.

NooooooooooooOOOOOoooooooooo!

Yeah.

But like mentioned, it was nothing to TPM's hype.

Fanboys was about Episode 1, not 3. Just FYI.

Yes. I even remember talking about the film with my friends in Junior high. Good times!